ASC supply chain tip of the day: Manage physician brand loyalty

Physician brand loyalty is one of the biggest challenges for ASCs looking to optimize supply chain, according to Westchester, Ill.-based Regent Surgical Health.

Regent Surgical Health shared the following tip on its blog:

"While many physicians prefer specific medical supply products, there often are suitable replacements available for a significantly lower cost. When identified, substitute supply opportunities should be clearly communicated to physicians, and concerns involving substitute products addressed. Part of relationship-building involves bringing vendors in for on-site training with physicians. Trial labs in which physicians feel and test products help the staff envision how new equipment would function in a real-life clinical setting."

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