Sarah Martin, regional vice president of operations of Meridian Surgical Partners, shares three mistakes ASCs often make when trying to recruit physicians to their ASC.
1. Not including center management staff in the recruiting efforts. With coaching on what to say or not say, these people can be the best marketers you have.
2. Seeking physicians with low volume. Unless you are looking to add incremental volume only, I try to recruit the higher volume physicians first.
3. Recruiting for specialties that are not a good source of revenue. If a center is a well-rounded multi-specialty center, this is still important to consider, but to a lesser degree. It is best to continue to try and recruit physicians in a specialty that is already represented at the center, and therefore the equipment is purchased, staff is knowledgeable and the revenue is a known factor.
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