Healthcare executives are increasingly focusing on revenue growth in outpatient services, according to Advisory Board's 2019 Health Care CEO survey.
Advisory Board, a research and consulting company, surveyed 90 C-suite leaders between January and March. Fifty-seven percent of respondents said their No. 1 priority was increasing ambulatory access.
Increasing ambulatory access includes changing hours of operation, the number of staff available and the movement of patients through a facility.
"Executives are more interested in moving upstream to capture revenue growth through ambulatory access and primary care, rather than traditional strategies of boosting hospital market share," said Yulan Egan, Advisory Board's practice manager of research.
The other four top priorities for healthcare executives include:
1. Minimizing unwarranted clinical variation: 53 percent
2. Strengthening primary care alignment: 53 percent
3. Redesigning health system services for population health: 52 percent
4. Innovative approaches to expense reduction: 51 percent