The Colon Cancer Foundation and New York Jets' running back Bilal Powell partnered to promote colon cancer awareness and generate research funding.
Here's what you should know:
1. Mr. Powell will raise awareness of the disease and will also help generate funds for the foundation's research programs.
2. Mr. Powell recently visited New York City-based Mount Sinai Hospital to meet with cancer survivors and learn about their experiences with the disease.
3. Mr. Powell will wear custom cleats during the NFL season to pay tribute to colorectal cancer patients, including a recently deceased friend.
"This is an important issue that many people have little or no knowledge about until it's too late," Mr. Powell said in a release. "The Colon Cancer Foundation is doing some excellent work in the fight against this ugly disease and I hope that together we can bring about awareness and make real change to help prevent future heartbreak and suffering."